Purpose for Processing | Categories of Data | Legal Basis |
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To facilitate account creation and logon process. If you choose to link your account with us to a third party account (such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate these processes. See the “How Do We Handle Your Social Logins” section for further information. We also use your personal information to charge you for our Services in accordance with our contract with you. | Identifying Personal Information Personal Information Provided by You Social Media Login Data Payment Data | This processing is necessary for the performance of the contract with you. If you do not provide information when requested, we may not be able to enter into a contract with you. |
To send you marketing and promotional communications. We and/or our third party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. | Identifying Personal Data Personal Information Provided by You | We rely on your consent where you have provided it. |
To send administrative information to you. We may use your personal information to send you product, service and new feature information, as well as changes to our terms, conditions, and policies. | Identifying Personal Information Personal Information Provided by You | We rely on our legitimate interest in improving and updating Grafana Labs’ products and services and informing you of such updates. We also rely on our legal obligations to inform you of changes to our terms, conditions and policies. |
Deliver targeted advertising to you. We may use your information to develop and display content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness. | Identifying Personal Information Personal Information Provided by You Online Information | We rely on our legitimate interest in undertaking marketing activities to offer advertising that is tailored to you. |
Request Feedback. We may use your information to request feedback and to contact you about your use of our Services. | Identifying Personal Information Personal Information Provided by You Online Information Technical Information | We rely on our legitimate interest in requesting and receiving feedback in order to improve our products and services. We may ask for your consent to contact you with direct marketing communications. |
To protect our Services. We may use your information as part of our efforts to keep our Services safe and secure (for example, for fraud monitoring and prevention). | Identifying Personal Information Personal Information Provided by You Online Information Technical Information | We rely on our legitimate interest in protecting Grafana Labs, our Services, our users and third parties. We also have legal obligations to protect the data that we process. |
To enforce our terms, conditions and policies. | Identifying Personal Information Personal Information Provided by You Payment Data Social Media Login Data Online Information Technical Information | We rely on our obligations to comply with applicable law. We also rely on our legitimate interest in protecting our business by enforcing our commercial agreements. |
To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond. | Identifying Personal Information Personal Information Provided by You Payment Data Social Media Login Data Online Information Technical Information | If a request is legally binding, we rely on our obligations to comply with applicable law. Depending on the circumstance, we may rely on our legitimate interests in protecting our business, our employees and our clients and ensuring that we can defend our legal rights and, where appropriate, the need to act to protect the vital interests of you or another individual. |
To manage user accounts. We may use your information for the purposes of managing your account and keeping it in working order. | Online Information Technical Information | We process this information as it is necessary for the performance of the contract with you and to pursue our legitimate interest in maintaining user accounts and improving user’s experiences with Grafana Labs. |
To deliver services to the user. We may use your information to provide you with the requested service. | Online Information Technical Information | We process this information as it is necessary for the performance of the contract with you. |
To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services. | Technical Information Identifying Personal Information | We process this information as it is necessary for the performance of the contract with you. |
To monitor the use of our services. We collect information about your interaction with the Services, including the resources that you access, pages viewed, how much time you spent on a page, and how you reached our website. We also log the details of your visits to our website and information generated in the course of using our website, such as mouse movements, clicks, page visits, text entered, how long you spent on a page, and other details of your actions on our website. | Online Information Technical Information | We rely on our legitimate interest in maintaining and improving Grafana Labs’ products and services and monitoring the usage of our products and services. We also rely on the contract we have with you to ensure that you are using our services in accordance with that contract. |
For general business purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Services, products, marketing and your experience and to develop new products and services. We may process your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. | Online Information | We rely on our legitimate interest in analyzing and enhancing our business operations and offerings to better serve our users. We also rely on our legitimate obligations in managing our business. |
