Company: TomTom
Industry: Internet Software & Services
TomTom is a global leader in digital mapping, traffic data, and location-based software solutions. Through its Orbis platform, TomTom integrates data from sources like OpenStreetMap, the Overture Foundation, and proprietary datasets—covering 235 countries and over 5 billion data points—to deliver powerful, customizable mapping services.
Challenge
Before implementing Grafana Cloud, TomTom faced significant observability challenges due to a fragmented tooling landscape—logs, metrics, traces, and alerts were scattered across multiple self-hosted and cloud tools, leading to poor user experience and delayed incident response. A lack of standardization, inconsistent data formats, and unclear ownership further complicated root cause analysis, created alert fatigue, and drove up observability costs.
Solution
To address TomTom’s fragmented observability landscape, Grafana Cloud provided a unified platform that consolidates logs, metrics, traces, and on-call into a single, accessible view. This integration simplifies incident response, reduces context switching for engineers, and enables tighter coupling between incident data and operational workflows through ServiceNow. Additionally, TomTom partnered with Grafana to optimize telemetry usage, leveraging features like adaptive metrics—to reduce observability unit costs and improve data quality.
Impact
- Achieved a 20% reduction in metrics volume, leading to a 20% cost savings in observability spend.
- Improved incident management efficiency by integrating Grafana OnCall with ServiceNow, streamlining alert ownership and resolution.
- Laid the foundation for centralized SLO/SLI governance and end-to-end observability, including plans to incorporate frontend and Kubernetes monitoring across 1,200+ clusters.
“With Grafana, we reached a unified observability platform. It’s a single platform where we have logs, where we have metrics, where we have traces, where we have on-call.”
Nikhil Gupta, Head of API & Reliability Platform, TomTom
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