The Trade Desk, a global leader in programmatic advertising, processes massive amounts of data in real time to power its ad-buying platform. As a longtime Grafana Cloud customer, The Trade Desk relies on Grafana Cloud Metrics to monitor its complex infrastructure. However, as the business scaled, so did metric volumes and observability costs. To tackle this challenge, The Trade Desk turned to Adaptive Metrics. The result? A massive 50% cost reduction — saving $1.8M — without compromising visibility. Join Paul Givens — Head of Observability at The Trade Desk — as he shares the inside story of how The Trade Desk implemented Adaptive Metrics across the organization and is now leveraging Grafana Cloud beyond metrics, including one of the largest deployments of Grafana IRM.
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