ObservabilityCON on the Road is coming to Dallas

November 18, 2025
Limited early bird discount tickets available

Why you don't want to miss this one-day event

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By registering for this event you agree to the event terms and conditions and the code of conduct. You also agree to be emailed about event details and related product-level information.

When

November 18, 2025

Where

The Westin Galleria Dallas

13340 Dallas Pkwy
Dallas TX 75240

Agenda

  • 8:00 AM
  • 1 hour

Registration & Breakfast

  • 9:00 AM
  • 1 hour

Opening keynote

Join Grafana Labs to kickoff ObservabilityCON on the Road with the latest in AI-powered observability in Grafana Cloud. Learn how we’re evolving our open observability cloud to help teams detect, understand, and act faster. At Grafana Labs, open has always been our strategy: open source, open standards, open data, and open minds. As complexity grows and AI reshapes how teams build and operate software, learn how that open strategy is helping organizations get value from their telemetry and turn signals into action – and observability into competitive advantage.
  • Marc Chipouras Senior Director, Emerging Products
    Grafana Labs
  • 10:00 AM
  • 30 minutes

Morning Break

  • 10:30 AM
  • 30 minutes

Full-stack observability: Faster root cause analysis with Grafana Cloud’s knowledge graph

Systems are more vast and complex than ever, so it’s not as simple as monitoring just applications or just your infrastructure – you need observability across your full stack. On top of that, it’s not effective to view signals in isolation; modern-day services are so intertwined, that triaging problems down to the root cause requires an easy way to see how different services are connected to each other and to be able to quickly traverse across these connections.

In this session, Richard Lam, Product Director at Grafana Labs, will demonstrate how the Grafana Cloud knowledge graph makes proactive and intelligent full-stack observability possible, and how Grafana Cloud’s solutions across the application, Kubernetes, and database layers – seamlessly tied together by the knowledge graph – all play a role in identifying the root cause faster.

  • Richard Lam Product Director
    Grafana Labs
  • 11:00 AM
  • 30 minutes

From dashboards to decisions: How agentic AI is reshaping observability

AI is transforming observability from a manual, expert-driven process into a collaborative, intelligent experience. In this talk, Dmitry Filimonov, Principal Software Engineer at Grafana Labs, will show how Grafana’s agentic AI systems help users write queries, run investigations, manage dashboards, and resolve incidents while only using natural language. They will also share the lessons they learned building context-aware agents, addressing coordination challenges, and measuring quality with benchmarks. Finally, they’ll discuss why a single-pane-of-glass foundation is crucial for a future of truly intelligent agentic systems.
  • Dmitry Filimonov Principal Software Engineer
    Grafana Labs
  • 11:30 AM
  • 30 minutes

Build a better reliability culture with AI + Grafana Cloud IRM, SLO, and Alerting

How do you build a reliability culture that scales—one that’s proactive, repeatable, and resilient? At Grafana Labs, we believe the answer lies in cultural maturity, enabled by a unified, observability-native IRM platform that connects people, processes, and tools. In this session, Grafana Labs will share how Grafana Cloud is helping teams move beyond reactive incident response with a unified, observability-native platform for IRM, SLOs, alerting, and postmortems. You’ll see how we’re embedding AI across the incident lifecycle to reduce noise, accelerate resolution, and turn incidents into continuous learning opportunities. Detect: Alerts now include more observability context via alert enrichment, automatically delivered to Slack and mobile. We’ll show how this – combined with new IRM webhook and workflow features – enables custom, context-rich workflows tailored to your tools and teams. Respond: See how the latest AI functionality and deep integration with Grafana transform incident response – surfacing related incidents, graphs, logs, and even recommended actions, keeping humans in control while reducing cognitive load. Learn: Post-incident reviews are no longer a chore with Service Center, which automates tagging, connects themes, and turns scattered incident notes into operational excellence reviews, all in one place. This is IRM reimagined for an AI-native world—built into your observability stack, not bolted on. Join us to learn how the right systems and cultural mindset can transform how your teams build and operate reliable software.
  • 12:00 PM
  • 1 hour

Lunch & Expo

  • 1:00 PM
  • 1 hour

Smarter observability with Grafana Cloud: Collect the data you need, when you need it, and know what it costs

In this session, you’ll learn how Grafana Cloud ensures that you’re collecting exactly the data you need, when you need it – and that you understand what it costs too. Travis Patterson and Jordan Rushing from Grafana Labs will demo the latest additions to the Adaptive Telemetry suite, which dynamically adjusts what data gets ingested based on your usage patterns and signals from your infrastructure. Building on the success of Adaptive Metrics and Adaptive Logs, Adaptive Traces and Adaptive Profiles are designed to make every byte worthy of your attention. They will also showcase new capabilities that help you understand what that data means, including automated performance and cost-optimization recommendations from your profiling data, and an LLM-powered approach to trace analysis that surfaces patterns and spans of interest, so you can spend less time searching and more time solving. Finally, they’ll introduce our revamped billing experience, featuring granular cost attribution, support for the open source FOCUS standard, and a new alerting flow that helps you avoid surprise bills. These improvements are built with FinOps in mind – empowering teams to understand and own their share of observability costs. Whether you’re chasing performance, reliability, or efficiency, Grafana Cloud’s telemetry backends built on Loki, Tempo, Mimir, and Pyroscope are evolving to do more of the heavy lifting for you.
  • Travis Patterson Principal Software Engineer
    Grafana Labs
  • Jordan Rushing Staff Software Engineer
    Grafana Labs
  • 2:00 PM
  • 30 minutes

User Story

  • 2:30 PM
  • 30 minutes

Afternoon break

  • 3:00 PM
  • 30 minutes

A practical guide to adopting OpenTelemetry at scale with Grafana Cloud

In the 2025 Observability Survey, 71% of respondents reported that their organization is using both OpenTelemetry and Prometheus, and more than half said their investment in both has grown year over year. It’s clear that users want open standards and businesses demand quick and extensible coverage of their estate. But while OpenTelemetry and Prometheus provide great standards and protocols, there are many choices that need to be made by teams in order to adopt and get the full value of both at scale. In this session, Myrle Krantz and Edwin Onattu from Grafana Labs will demo Grafana Cloud’s native support for both OpenTelemetry and Prometheus, leveraging Grafana Beyla for eBPF-based autoinstrumentation and Grafana Alloy, a distribution of the OpenTelemetry Collector with built-in Prometheus pipelines, as a production-grade, optimized collector for open standards. The speakers will also discuss the Fleet Management feature and new developments like the instrumentation hub that enable customization at enterprise scale, increased productivity, and cost efficiency for ingest.
  • Myrle Krantz Engineering Director
    Grafana Labs
  • Edwin Onattu Senior Product Manager
    Grafana Labs
  • 3:30 PM
  • 30 minutes

Reliability from the outside in: How Grafana Cloud helps you see what your users experience

Observability traditionally begins inside your systems: logs, metrics, and traces that describe what’s happening behind the scenes. But your users don’t see that. They experience your product through browsers, APIs, and response times. To truly ensure reliability, you need visibility from the outside in. In this session, Peter Schretlen, Senior Engineer Manager at Grafana Labs, will show how Grafana Cloud brings together three powerful tools – Synthetic Monitoring, Grafana Cloud k6 performance testing, and Frontend Observability – to help teams understand and improve what users actually experience. You’ll learn how to use the Grafana stack to answer questions like: Is my login flow reliable across regions? Are key APIs holding up under load? Are real users seeing degraded experiences? Whether you’re an SRE, performance engineer, or platform team lead, this talk will show you how to go beyond internal metrics and get a user-centric view of reliability – one that lets you act before your users feel the pain.
  • Peter Schretlen Senior Manager, Engineering
    Grafana Labs
  • 4:00 PM
  • 60 minutes

Reception & Expo

Thank you to our sponsors

Pioneer

AWS

Exhibitor

Causely.ai

Become a sponsor

Email us at sponsors@grafana.com for more information.

FAQs

Is there a code of conduct for the event?
Yes. By registering, all attendees at any event hosted by Grafana Labs are required to comply with the event code of conduct and event terms and conditions.
What is the refund policy? If I cannot attend, can I transfer my ticket?
Tickets are nonrefundable, but you can request to transfer your ticket to someone else by emailing events@grafana.com.
Are there sponsorship opportunities available for this event?
There are a limited number of sponsorship opportunities available for these events. Please contact sponsors@grafana.com for more details.
How can I register?
You can register by purchasing a ticket on our website. Once payment has been processed, you will receive a confirmation email with your ticket.
Do I need to print my tickets?
You are not required to print your ticket; you can simply show one of our team members your QR code ticket directly from your tablet or mobile phone upon arrival at the check-in desk. A valid photo ID is also an acceptable form of proof of registration.
What time should I arrive?
Registration will open at 8:00 a.m. Please check in at the registration desk and collect your name badge. If you arrive before registration is open, please wait at the entrance hall of the venue until a member of the staff lets you in.
Can I purchase a ticket at the venue?
We kindly ask participants to purchase tickets ahead of the event via our website. Tickets will not be available to be purchased on-site.
May guests attend the event?
The event is limited to attendees in possession of a valid ticket.
Are food and drinks included with my registration?
The event will provide a light breakfast, buffet lunch, and a hosted evening reception. Snacks and beverages will be available throughout the duration of the event. If you are attending the event and have severe food allergies, please email us at events@grafana.com.
Is parking available onsite?
Yes, complimentary self-parking is available onsite at the hotel. Valet parking is also offered for an additional fee. In addition, there is a surface-level lot in front of the hotel, available on a first-come, first-served basis.
Is public transportation available nearby?
Nearby DART bus stops include Dallas N Tollway @ Galleria, Alpha @ Montfort, and Alpha @ Noel, all within a 5 minute walking distance.
What is the dress code for the event?
Business casual.
What should I bring to the event?
Come prepared with questions you would like to ask our experts. You can bring your laptops, tablets, and mobile phones. Wi-Fi will be made available throughout the conference rooms.
Will you have a coat check for the event?
Yes, there will be an unattended coat check available for your convenience.
What if I need special access requirements?
If you have any special access requirements, please email us at events@grafana.com upon registration, and we can make necessary arrangements to enable your attendance.
Will content be available on demand?
Content from select ObservabilityCON on the Road cities may be made available on demand. We highly encourage you to attend the event in person to get the most out of the sessions.
I have additional questions. Who can I contact?
Please direct any additional questions to events@grafana.com