---
title: "Cloud provider marketplaces and managed services | Grafana Labs"
description: "Marketplace purchasing versus cloud-provider managed Grafana"
---

> For a curated documentation index, see [llms.txt](/llms.txt). For the complete documentation index, see [llms-full.txt](/llms-full.txt).

## Two meanings of “Grafana in the cloud”

“Grafana in the cloud” can mean two very different things: buying Grafana Cloud through a cloud marketplace, or using a cloud provider’s own managed Grafana service.

## Marketplace purchasing

A cloud provider marketplace is a storefront run by AWS, Azure, or Google Cloud where you can buy software using your existing cloud billing. You can purchase Grafana Cloud through any of these marketplaces.

You get the same Grafana Cloud platform; what changes is how you’re billed. Charges route through your cloud provider account instead of directly through Grafana Labs. In most cases, you can also apply existing cloud spending commitments, such as AWS Enterprise Discount Program credits, toward your Grafana Cloud usage.

## Cloud-provider managed Grafana

Amazon Managed Grafana and Azure Managed Grafana are separate services, run by AWS and Microsoft, not Grafana Labs.

|                                   | Amazon Managed Grafana                                                              | Azure Managed Grafana                          | Grafana Cloud                       |
|-----------------------------------|-------------------------------------------------------------------------------------|------------------------------------------------|-------------------------------------|
| **Run by**                        | AWS                                                                                 | Microsoft                                      | Grafana Labs                        |
| **Focus**                         | Managed Grafana for visualization and alerting                                      | Managed Grafana for visualization and alerting | Full observability platform         |
| **Cloud integration**             | Native (AWS IAM Identity Center, CloudWatch, Amazon Managed Service for Prometheus) | Native (Microsoft Entra ID, Azure Monitor)     | Via data source plugins             |
| **Bundled observability backend** | No; connects to AWS-native services                                                 | No; connects to Azure-native services          | Yes (Mimir, Loki, Tempo, Pyroscope) |
| **Grafana Enterprise**            | Optional add-on (per-active-user fee)                                               | Base service runs Enterprise; plugins optional | Included on paid plans              |

## Best for

- **Amazon Managed Grafana**: AWS-native teams who want managed dashboards with AWS IAM Identity Center integration and consolidated AWS billing.
- **Azure Managed Grafana**: Azure-native teams who want managed dashboards with Microsoft Entra ID integration and consolidated Azure billing.

## Get started

Set up a provider-managed service from its cloud console, or add the optional Grafana Enterprise plugins and support:

- [Amazon Managed Grafana](https://aws.amazon.com/grafana/): set up in the AWS console
- [Enterprise add-on for Amazon](https://docs.aws.amazon.com/grafana/latest/userguide/upgrade-to-enterprise-plugins.html): premium plugins and support
- [Azure Managed Grafana](https://azure.microsoft.com/en-us/products/managed-grafana): set up in the Azure portal
- [Enterprise add-on for Azure](/products/enterprise/azure/): premium plugins and support