Grafana Labs Announces Strategic Acquisition of and New Tools to Ease Complexity of Observing Systems at Annual ObservabilityCON

Published: 14 Nov 2023
Grafana Labs newsroom Press releases Grafana Labs Announces Strategic Acquisition of and New Tools to Ease Complexity of Observing Systems at Annual ObservabilityCON and new product developments bridge gap between infrastructure and application observability, make it easier than ever to extract value from observability with Grafana Cloud

ObservabilityCON, LONDON, November 14, 2023 – Grafana Labs, the company behind the world’s most ubiquitous, open and composable operational dashboards, today at its annual ObservabilityCON in London is announcing a range of new updates to help make it easier and faster for users to get value from observability. This includes the acquisition of, whose technology will help Grafana Cloud users better understand their observability data and find issues more quickly, from the infrastructure to the application layer. 

The company is also announcing the general availability (GA) of the Application Observability solution in Grafana Cloud, its fully managed observability offering, and Grafana Beyla, the eBPF-based application auto-instrumentation open source project that allows users to get started with application observability faster.

Find and Fix Issues Faster Across Infrastructure and Application Observability Tools provides out-of-the-box insights into relationships over time among various system components, enabling users to better understand and navigate their applications and infrastructure. serves as a contextual layer for Prometheus metrics and provides an opinionated set of alerts and dashboards so that users can more efficiently perform root cause analysis and resolve issues more quickly.

​​"Over the past two years, the biggest needs we’ve heard from our customers have been to make it easier to understand their observability data, to extend observability into the application layer, and to get deeper, contextualized analytics,” said Tom Wilkie, CTO of Grafana Labs. “The GA of our Application Observability solution in Grafana Cloud, plus the Asserts acquisition, are big steps toward meeting those customer needs and providing an easier-to-use, integrated, and opinionated user experience.”

Grafana Cloud Application Observability – which is available to all users of Grafana Cloud, including the forever-free tier – provides SREs and developers an out-of-the-box experience to accelerate root cause analysis and minimize mean time to resolution (MTTR) of complex application problems. With its native support for both OpenTelemetry and Prometheus, Application Observability helps organizations looking to avoid vendor lock-in. 

Founded in 2020 by Manoj Acharya, an early engineering leader and VP at AppDynamics, Asserts “helps us quickly correlate problems in the cluster and surfaces previously unknown, lingering issues,” said Gabriel Creti, Engineering Manager and Technical Lead at “Asserts also offloads toil from our operations teams. By providing pre-made alerting rules and dashboards, it streamlines the painful job of maintaining them. It has always been a plus that the Asserts UI embeds directly into Grafana. We are excited to see it become a native part of the LGTM (Loki, Grafana, Tempo, Mimir) Stack going forward.” 

Asserts in Grafana Cloud will be demoed during the keynote at ObservabilityCON 2023, and available in private preview soon.

To help users get started with application observability faster, Grafana Labs launched the open source project Grafana Beyla, which is now GA. Often, instrumenting an application for observability requires adding a language agent to the deployment or package, manually adding tracepoints, and then redeploying. By deploying Beyla as a daemon set in Kubernetes, you can instrument all services of the OpenTelemetry demo with a single command, without modifying source code. Based on eBPF (Extended Berkeley Packet Filter), which allows you to attach your own programs to different points of the Linux kernel, Beyla auto-instruments HTTP/gRPC applications written in Go, C/C++, Rust, Python, Ruby, Java, NodeJS, .NET, and more. It provides vendor-agnostic Rate-Errors-Duration (RED) metrics and traces, exported in the OpenTelemetry format and as native Prometheus metrics.

Solving Customer Pain Points When Scaling Observability

Grafana Labs is also rolling out enhancements across its product portfolio that solve some of the biggest issues customers are facing today. From reducing costs to removing toil to resolving issues quicker, these new updates make it easier for customers to manage and optimize their observability strategy from the ground up.  

  • Cost management hub: Grafana Labs is announcing a centralized hub with a suite of cost management tools for Grafana Cloud administrators to make it easier to manage, control, and optimize their spend. The suite of tools, developed in direct response to customer feedback, introduces two new features, Log Volume Explorer and Usage Attribution Report, in public preview. Also included in the suite is the GA of Adaptive Metrics for all tiers of Grafana Cloud, with a new interactive UI to apply and remove recommendations for aggregating unused and partially used metrics into lower cardinality versions of themselves to reduce costs. 
  • AI/ML enhancements: Grafana Labs has released an open source LLM app to enable large language model-based extensions to Grafana. Grafana Labs’ “big tent,” open source approach allows developers to leverage public data sets, connect their own LLM and vector databases, and build LLM-powered experiences in Grafana faster and better together as a community. Additionally, AI/ML is being leveraged in feature development across Grafana Labs, prioritizing ways to help admins and developers remove toil and solve problems. New developments include Sift, a powerful diagnostic assistant in Grafana Cloud designed to automatically discover contributing causes to incidents across metric, log, and tracing data; Grafana Incident auto-summary, a tool that summarizes the key details from your incident timelines with a single click; and generative AI features to help create dashboard metadata and simplify writing PromQL queries.
  • Simplifying service level objectives: The interest and demand for SLOs continue to increase – according to Grafana Labs’ 2023 Observability Survey, more than half of respondents say they are using SLOs or moving in that direction. Grafana SLO makes it easy to create, manage, and scale service level objectives, SLO dashboards, and error budget alerts in Grafana Cloud, enabling users to monitor the services that have the most impact on their customers’ experience and ensure they stay healthy. The GA of Grafana SLO supports teams using as-code provisioning, via API or Terraform and handles all of the cascading recording rules, eliminating manual query management. 


  • To learn more about the ObservabilityCON announcements, see the blog
  • For more information on the acquisition, visit the blog
  • For more information about Grafana Cloud, visit the web page.
  • Grafana Labs’ second annual observability survey is open, gathering insights into the community’s observability practices, challenges, and goals.

About Grafana Labs

Grafana Labs provides an open and composable monitoring and observability stack built around Grafana, the leading open source technology for dashboards and visualization. There are more than 5,000 Grafana Labs customers, including Bloomberg, Citigroup, Dell Technologies, Salesforce, and TomTom, and more than 20M Grafana users around the world. Grafana Labs helps companies achieve their observability goals with the LGTM Stack, which features scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo) as well as extensive enterprise data source plugins, dashboard management, alerting, reporting, and security. The fully managed Grafana Cloud offering is designed to help organizations get observability up and running easier and faster, with turnkey solutions for Kubernetes and infrastructure monitoring, incident response management, load testing, application observability, and more. Grafana Labs is backed by leading investors Lightspeed Venture Partners, Lead Edge Capital, GIC, Sequoia Capital, Coatue, and J.P. Morgan. Follow Grafana Labs on LinkedIn and Twitter or visit

Press Contact: 

Alexa Becker